#Old candybar phones update

The term 'brick' has also expanded beyond smartphones to include most non-working consumer electronics, including a game console, router, or other device, that, due to a serious misconfiguration, corrupted firmware, or a hardware problem, can no longer function, hence, is as technologically useful as a brick. 'It's less about doing something that already existed.However, 'brick' has more recently been applied to older phone models in general, including non-bar form factors (flip, slider, swivel, etc.), and even early touchscreen phones as well, due to their size and relative lack of functionality compared to current models on the market. 'We're more relying on attributes and a similar philosophical approach,' Nummela said. 'When you take that legacy and move it forward, that's where we have a lot of the passion ingrained.' 'I don't use the word 'nostalgia' as I use the word 'legacy',' Steve Cistulli, head of TCL's North American business, said in an interview on Saturday. TCL, which is similarly trying to revive the once-beloved BlackBerry brand, believes it's important to move forward with that name. The company doesn't think it's just tapping into a brand's former sway over consumers. The thinking is that in a sea of me-too budget phones, you're more likely to choose the one with a brand you recognize. HMD is starting with midrange to low-end pricing (the phones range from 139 euros, or $147, to 299 euros, or $316) because it sees that segment as the biggest opportunity to make waves. Nummela said that 74 percent of the people who signed up were 30 or younger - people who potentially never owned a Nokia phone before. Surprisingly, most of them weren't old Nokia diehards. Everything Nokia announced at its MWC press conference.A cheeky rebadging means you can soon buy a Nokia smartwatch.'We thought, what the heck, let's do it,' HMD CEO Arto Nummela said during an interview in a small hotel room off the main Las Ramblas drag in Barcelona on Saturday. It's clear HMD put some thought into the new 3310, which has more rounded curves and new bright colors but retains much of the DNA of the original candy bar phone. Juho Sarvikas, chief product officer of HMD, isn't concerned that the Nokia brand might get relegated to a novelty item and believes the new 3310 will give the startup a chance to do 'some fun things on social media.' Why not? 'How does HMD leverage the old brand and at the same time do brand-new things?'

'They have a juggling act,' said IHS analyst Ian Fogg.

#Old candybar phones update

'The frenzy of nostalgia around the updated 3310 will deliver some much-needed consumer awareness that Nokia-branded devices are back on the shelves,' said Ben Wood, an analyst at CCS Insight.īut here's the rub: Relying too much on that storied name and the novelty factor of a phone that's nearly two decades old (even if the company did update its look) bring their own issues: They threaten to overshadow what you're doing today. And for HMD, which was founded and staffed by many former Nokia executives, attention is a valuable commodity.

It's an effective way to get people talking about your products at a crowded trade show like Mobile World Congress, which this year featured attention-grabbers like LG's newest flagship phone and a supposed 'Gigabit Phone' from ZTE.